 Truck Stop
Collect bonus points while getting gas and rest:
Together with their partner Heyden Securit, cards & more has supplied a modern loyalty system for the truck stops of Messrs. KMS.
Whenever truck drivers take a break at the truck stops of KMS, they can collect bonus points on their loyalty cards – for each gallon of gas or for snacks, etc.
Through a special software, which cards & more developed, the transactions can be processed centrally. With this, the marketing people at KMS know exactly which trucking companies use their services. This information improves their marketing activities substantially.
KMS introduced their loyalty cards at the „Truckers Grand Prix“ at the Nürburgring. Up to 40.000 cards are planned to be issued to truck drivers. |
